RoofDen Overland E-commerce Platform

Amsaif Infotech partnered with Roofden Overland to engineer a high-performance e-commerce platform that operates as a strategic business asset, designed for conversion, operational efficiency, and guaranteed long-term scalability.

Customer-Facing Experience

The front-end is optimized for a fast, responsive, and frictionless shopping experience, focusing on maximizing value per customer:

• Secure & Seamless Checkout: Integration with Razorpay ensures secure, compliant, and reliable transactions, with an optimized flow designed to significantly reduce drop-offs.

  
  

  
  

• Trust and Influence: The platform features Amazon-style Reviews & Ratings, allowing customers to submit detailed feedback and automatically displaying the average rating to build confidence and influence purchasing decisions.

Administrative Control Center

The backend is the operational core, providing leadership with real-time data and streamlining complex workflows across sales, finance, and inventory.

Profitability Dashboard

The dashboard provides immediate visibility into critical metrics for data-driven action:

• Average Order Value (AOV): Measures profitability and campaign effectiveness.

• Total Revenue: Tracks overall financial health and sales performance.

• Top-Selling Products: Identifies market demand for optimized inventory planning.

• Average Product Rating: Monitors product quality and brand trust based on customer feedback.

  
  

Specialized Management Modules

Dedicated modules ensure operational rigor, data integrity, and financial accuracy:

• Product Lifecycle Management: Provides full control (CRUD) over product data, related product mapping, and review management, ensuring catalog integrity.

• Campaign & Pricing: Enables precise creation, management, and tracking of discount campaigns and promotional strategies.

• Order & Compliance: Facilitates full order tracking, status management, and automatic invoice generation, streamlining the fulfillment process.

• Razorpay Reconciliation: Direct, automatic synchronization with the Razorpay ledger to verify payments, ensuring financial accuracy and simplifying audits.

Scalable & Reliable Architecture

The platform is built on a robust, scalable architecture utilizing strong relational data models (e.g., Products, Discounts, Reviews, Razorpay Transaction IDs). This foundation ensures maximum data integrity and consistent performance, ready to support Roofden Overland's business expansion for the long term.